Pfizer's vaccine business is so pfucked that they are going direct to patient Rx.
sashalatypova.substack.com
Pfizer's vaccine business is so pfucked that they are going direct to patient Rx.
Pfizer filed a trademark application for “PfizerForAll” earlier this year that hinted at its plans for a direct-to-consumer push.
Direct to consumer advertising is of course not new in pharma, and many companies r…
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